
Why Colombia?
Foreign direct investment inflows to Colombia have become major catalysts for the country's economic development and one of the main sources of employment creation, for this reason, the country is committed to promote and support business development and private activity.
Macroeconomic strength, fiscal policies, as well as legal security, and investment guarantees have helped Colombia to stand out amongst regional economies as a strategic hub for the supply of reliable and quality goods and services. Thanks to its strategic location, Colombia acts as a bridge between North and South American countries.
Also, the country is actively responding to international challenges such as sustainable and green development, creating a wide range of investment opportunities. We invite you to know more about the five reasons that make Colombia your best investment destination
Dynamic domestic market, and multiple regions that nurture the country’s economic development
Colombia has the fourth-largest economy in the region and stands out for being one of the most stable economies in Latin America. The economic strength of the country allowed it to face appropriately the crisis caused by the pandemic. In 2021, GDP expanded by 10.6%, and the forecast for the following five years shows that Colombia’s economy will grow faster than markets such as Brazil, Mexico, and Argentina.
In addition, Colombia offers an attractive domestic market of more than 51 million inhabitants, being the 3rd largest country in Latin America. A large percentage of its population skews younger, which has boosted the domestic market and the workforce.
The country has multiple regions and business centers with a wide variety of sectoral demands. Therefore, investors can find several business opportunities across the country. The country has a large business network that supports the development of companies. This guarantees a reliable supply chain and the opportunity to find allies and clients.

Colombia has 5 cities with more than 1 million inhabitants that offer numerous investment opportunities
Colombia is a regional hub and a competitive export platform located in the center of the Americas
High levels of foreign economic participation and trade further enhance Colombia's appeal to businesses. Colombia is the investment gateway to the Americas. Due to the privileged geographic location, in the center of the continent, which enables us to connect to any destination in the hemisphere in short periods, Colombia is an ideal friend-shoring destination Additionally, Colombia is located within 2 time zones of all major cities in the Americas making the country an excellent destination for services exports. Moreover, companies located in Colombia also benefit from the free trade zone regime, which offers multiple incentives and is at the forefront of global trade trends. For example, e-commerce operations are allowed in free zones for users of goods and services, through the modality of postal traffic and urgent shipments.
When focusing on the region, the role of Colombia as a regional HUB becomes more evident. Companies located here have preferential access to 97% of countries in the Americas due to the Free Trade Agreement in force. These countries represent more than 31% of the world's GDP and 1 billion inhabitants.

Colombia has a top of the art Free Trade Zone regime, that boost the export and investment attraction strategy.
Colombia offers key conditions and a friendly environment for business development and foreign direct investments
Colombia encourages FDI throughout a friendly and safe environment to do business. Economic policies are framed by a dynamic and multiparty democracy and supported by strong institutions. Its democratic framework and institutions are strong and independent and international indexes such as the Index of Economic Freedom positively assess the country's efforts to provide guarantees to investors and entrepreneurs.
The attractive incentive policy and the preferential access that Colombia offers to more than 60 countries and 1.5 billion consumers around the world boost the arrival of investments.
Moreover, the country offers key conditions for business and attracts large, youthful, and urban-based workforces.
Colombia’s workforce stands out for its commitment and diversity of training. These advantages have encouraged worldwide companies to trust and invest in Colombia.
Leadership and commitment to sustainable economic development
Colombia actively answers to international challenges such as sustainable development. The country has clear and ambitious goals in this regard, including reducing greenhouse gas emissions by 51% by 2030, achieving a 0 deforestation rate by 2030 and carbon neutrality by 2050.
The country is leading the energy transition in Latin America and these advances and projects are supported by the availability and potential of various non-conventional renewable resources to meet a growing demand (solar radiation, wind energy, biomass, water sources).
This framework creates several investment opportunities. Colombia offers opportunities related to the circular economy, electric mobility, equipment conversion, and recycling. Also due to the biodiversity, the country offers business opportunities in natural ingredients, sustainable agriculture, and ecotourism.
Colombia offers attractive investment opportunities
Thanks to its competitive costs of human talent, raw materials, distribution, and production factors, Colombia offers an ideal location for manufacturing production. There are opportunities related to the automotive industry, fashion industry, and packaging, among others.
Likewise, the public policy of digital transformation and attraction of investment in technology and value-added services makes the country an ideal destination for the expansion of businesses related to the generation of knowledge-based services. Colombia offers opportunities in sectors such as software, video games, outsourcing services, etc.
Competitive salary costs, and the convenient time zone, and the location of Colombia in the Americas represent advantages to position Colombia as a HUB to serve the region. Investment opportunities include call centers, shared services, product development centers, logistics, and distribution.
Similarly, the availability of land rich in nutrients, climate, variety of thermal floors, and the supply of agricultural products throughout the year, as well as the size of the market, positions Colombia as an agri-food powerhouse in the region with multiple investments opportunities in sectors like cocoa, fresh fruits, packaged food, among others.
These are the main reasons that make Colombia a great choice to invest in.
Discover other investment opportunities in the main sectors and the process ofestablishing and doing business in Colombia.